by lebelage on Wed Jan 31, 2007 3:59 pm
Absolutely Derek, I thought FT was talking about just the location.
Do the math CC99.
$180,000 per year in rent. Which I'm assuming has a yearly margin of increase?
Add to that your food budget
Your labour budget
Your beverage budget
Your promotional budget
Your operational (utilities, insurance, etc) budget
Your monthly payment on the business itself (assuming it is financed)
Your equipment and smallwares
Your taxes and licensing
Your "incidentals" cushion
And you have a good basic estimate for your yearly spending.
So, do you look at these numbers and feel confident that you can make your money back AND make a margin of profit reasonable enough to satisfy investors and continue to reinvest in the business?
Think of this also. You don't want to go into a venture with a defeatist attitude but you don't want to screw yourself (and your partners) forever. Say you take on this lease for ohhh...5 years. The slow start up of the business and maybe a few lukewarm reviews and a couple worker's comp claims set you on the rocks. A partner gets tired of it all and needs to be bought out. They need to be replaced with yet another salaried worker.
The invoices are being paid late. You can no longer afford the best product, you're too overdue. You take out MORE working capital loans against your credit card takings...which decreases your cashflow still more...paychecks start bouncing.
18 months into a 5 year lease the business is no longer viable. It can't be done. Your credit is ruined, you can't get deliveries and you don't have enough working cash to get product at the cash n' carry.
You close. Ah, yes... but there's the issue of that 5 year lease at $15,000 a month you can't get out of.
When building a business...visualize this scenario. Then think to yourself... what do my gross sales and net sales need to be to avoid this? Can I REALLY expect to bring that much in or am I maybe being over confident? What am I going to do when I fall short? What am I going to do when I'm in the red 8 months longer than my business plan estimated?
You will be always victorious if you will never enter into any contest where the issue does not wholly depend upon yourself.