by RedBeansNRice on Sun Feb 04, 2007 4:09 pm
Michelin Guide, Zurban Guide, La Routarde Guide, Maîtres Cuisiniers de France Guide, Carnet Gourmand-Tables Remarques, Zagats, AAA, Frommers, Foudars, Mobil, etc, all guides. I hear that the guide system is outdated, and Bbally has some good points. Chef Joel Rouebourn, completly butchered his name, his apprenti who has a 1 star restaurant of his own says when he, Joel, would gets his guide in the mail, with the stars he got he tosses it in the trash. He says he does not work for stars, which is funny because any of his restaurantts proudly display that ranking at the front of the door before you enter. When I was on vacation anywhere in the states in a town I didn't know I did one of 2 two things, if I had time to wander I did, and found a place, if I did not I would like into the guide from AAA or whatever ever travel guide I had purchased, an hour or two in advance, and gave it a try. In France, restaurants of any qaulity, and that does not mean necessarily stuffy places, rely on the guides to grow their businesses. In the US you have the crowd of people called Foodies, in France that scope of people is much larger. One of the things that inspired me to come over here, other then I had too, was the french people's pre occupation for finding that next great dining experience. You have no idea how many times I have been out, way out, in the country, where man has forgotten this land, and there is nothing but abandoned old crumbling stone farms etc. And here I am in the back of a car on my way, to one of thee most phenominal meals I will have in my life, seriously in the middle of nowhere. How do these people find these places? Guides. French follow guides and word of mouth. But you don't set up 40 miles from the nearest gas station, and offer great food and service, with out some sort of life line. I lived in Michigan, and while there are some good places scattered out in the rural parts of the state, a much higher concentration of the great ones are in the bigger towns. Where it's not the case here.
On the other side I worked at a place in Bagnolet, next to Paris, that was the opposite of stuffy fine dining, but we were featured in La Routarde and Zurban, and we had atleast 30 percent of our business from La Routarde, and after the Zurban article was written in their Zurban Best of Paris Guide, a 40 percent increase. And no, we didn't advertise in Zurban either. Every night some one came into anywhere I have worked here, there were tables that were there because of guides. I am not arguing anything about the star rated system specifically, but it would allow restaranteurs to raise their prices as stars increase.
I remember seeing something on CNN not too long ago about Zagats and Michelin, as Michelin for the first time was in New York. And it was funny how they only rated french fine dining restaurants as the best in New York, jaded, NOoooooo.
By the way that Chef that committed suicide, he didn't kill himself because he actually lost a star, he did it because he thought he was on the verge of losing one, he hadn't actually lost it. But this guy was a total fanatic. He was more interested in the prestige of the stars, then customers or anything else. He also suffered from severe depression, thought his food had turned to crap. Etc.
Everyone says it's about the customers, not the stars. But everyone can agree if you get any stars, you are about to get paid.