Preferred Dining Club Cards

[chefkelly]

Hi everyone.. I recently took over as the new head chef for a small resort in Michigan. I am wondering is there are any chefs out there that have had any luck with offering a preferred diners club/card to attract the local market? How has it worked for you? What did you offer? What have been the positives and negatives that you have come acrossed? What did you do to promote it to your clientele? Any feed back would be helpful. Thanks..

Kelly